Our People

Graciela Salcedo


“Building relationships has been one of the best aspects of my career as a consultant. I get to work with fabulous teams in the clients we serve, becoming an extension of their organizations. It is rewarding to sense the power of our contributions but at the same time bittersweet to leave those teams once the engagements are fulfilled.”

Graciela has over fifteen years of experience in a broad range of brand management, management consulting and strategic planning areas. Her unique combination of engineering and marketing backgrounds prove invaluable in designing fact based strategic plans for a wide range of clients.

  • Strategy
  • Organization
  • Marketing and Sales
  • Financial Services
  • Consumer Goods

Prior to joining V2A, Graciela spent seven years at Procter and Gamble as brand manager for various products in the health, beauty and paper sectors for Puerto Rico and the US Hispanic markets. Prior to that, she worked at Xerox as an Industrial Engineer and later as a Technical Program Manager consulting to several manufacturing plants in Latin America.

Graciela holds a BS in Mechanical Engineering from the University of Pennsylvania. She also has a Master’s degree in Engineering Management from the Rochester Institute of Technology.

As a mom of a toddler and a pre-schooler, Graciela has very little time to enjoy her once frequent activities such as tennis and golf. However, she does make it a point to continue practicing yoga even if now it is limited to the mom and baby yoga classes. She is an avid reader and traveling is her passion with exotic destinations such as South Africa and New Zealand topping her list of favorites.

© 2011 Vision to Action