Marketing and Sales
Marketing and Sales represents the front line drivers that companies employ to reach their overall objectives. These functions are critical in driving revenues, attracting and retaining customers. We help our clients gain competitive advantage by unlocking the full potential of their sales and marketing resources.
Areas of Expertise
We help companies align marketing and brand strategy with overarching business objectives. Go-to-market strategy combines all the commercial functions -sales, marketing, brand management, pricing, and knowledge of consumers- to drive the bottom line. We use an integrated approach to help assess the effectiveness of our clients' current marketing and sales capabilities, identify the areas most in need of attention, and design a comprehensive program for improvement.
Pricing has become even more crucial in these challenging times, as companies face shifts in customer demand and the threat of price wars. We help clients use pricing as a powerful tool to shape customer behavior, boost earnings, and drive brand perception. We also ensure that companies capture immediate profit through optimal pricing and yield management.
In order to improve the commercial effectiveness of a sales organization, the V2A approach starts from a revision of the sales strategy, development of sales execution capabilities and alignment of enablers to significantly boost sales performance. Our consultants take a very active role in all stages of the engagement from strategy definition to actual on-field coaching and sales capability building activities.